SEO and GEO: technical SEO, content for intent, structured data, AI visibility
Technical SEO, content written for intent, structured data, GEO (visibility in AI answers), AI bots and multilingual sites.
Guidelines
Shared rules
Rules every template imports: SEO and GEO, Core Web Vitals, accessibility, unslop, security and no-JS patterns. Copied to .claude/rules/ in the project.
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Performance: Core Web Vitals, budgets, images, fonts, cache
Core Web Vitals, performance budgets, images, fonts, CSS, JS, cache and how to measure.
Accessibility: WCAG 2.2 AA in practice
Semantics, keyboard, ARIA, forms and motion. The rules that make a page usable with a screen reader and without a mouse.
Unslop: how not to build a site that looks and reads as generated
Design brief, the list of AI tells in layout and copy, rules for text, including Polish-language patterns.
Security: escaping, forms, headers, secrets, uploads, dependencies
Escaping output, protecting forms, HTTP headers, where secrets live, safe uploads and dependency hygiene.
Zero-JS patterns: menu, FAQ, tabs, carousel, form, lightbox, dark mode
Menu, FAQ, tabs, carousel, form, lightbox, video, map, dark mode and analytics without JavaScript. Imported by every zero-JS variant.